When the man speaking talks he uses asyndeton (no connectors) in his lists, which helps drive the point of fast talking (and fast flights). He also uses anaphora and epiphora, which is repeating the same beginning or ending in successive phrases.
He uses antonomasia to describe himself. Antonomasia is substituting a descriptive phrase for a proper name. The man talking describes himself as “the guy who can’t stop, won’t stop…”
I was considering using this commercial for my paper, but I think like the Old Spice commercial, there might just be way too much going on to talk about in one paper.
This commercial uses simple or plain style. I would say that it uses the figure of repetition antanaclasis, which is repeating the same word in different senses. The word “dude” in this commercial is used to address someone, then in worry, then as an expression of something being cool.
Also, this commercial makes use of transitions with its three uses of the word “dude.” The first “dude” is the introduction (propositio), the body is all of the times “dude” is said in a worried way, and the conclusion (enumeratio) is when all the people in the car sigh in relief and say “dude” in a relieved way but also a way of saying that the car was cool.
There is also a hyperbole going on with the situation in the commercial. Hyperbole is “an elegant straining of the truth.” The hyperbole is that all of the people have very full, hot coffees (which would be true), but none of them have caps on their coffees (which is unrealistic).