Considering some YouTube Commercials

When the man speaking talks he uses asyndeton (no connectors) in his lists, which helps drive the point of fast talking (and fast flights). He also uses anaphora and epiphora, which is repeating the same beginning or ending in successive phrases.

He uses antonomasia to describe himself. Antonomasia is substituting a descriptive phrase for a proper name. The man talking describes himself as “the guy who can’t stop, won’t stop…”

I was considering using this commercial for my paper, but I think like the Old Spice commercial, there might just be way too much going on to talk about in one paper.


This commercial uses simple or plain style. I would say that it uses the figure of repetition antanaclasis, which is repeating the same word in different senses. The word “dude” in this commercial is used to address someone, then in worry, then as an expression of something being cool.

Also, this commercial makes use of transitions with its three uses of the word “dude.” The first “dude” is the introduction (propositio), the body is all of the times “dude” is said in a worried way, and the conclusion (enumeratio) is when all the people in the car sigh in relief and say “dude” in a relieved way but also a way of saying that the car was cool.

There is also a hyperbole going on with the situation in the commercial. Hyperbole is “an elegant straining of the truth.” The hyperbole is that all of the people have very full, hot coffees (which would be true), but none of them have caps on their coffees (which is unrealistic).


Ancient Style

Crowley and Hawhee’s reading on “Style: Ancient Rhetorics for Contemporary Students” was (at least at first glance) hard to connect with. The reading appeared dull – too full of terms and definitions – and dense. As I began reading though, getting further in, past the explanations of sentences once being called periods, I began to recognize some terms for A.P. Literature classes in high school, and from theory readings I have done in college. These connections I made to the reading let me delve further in, and once I had done that, the examples began to shine and really interest me.

I was surprised that the “basic” concepts of correctness, clarity, appropriateness, and ornament were even considered in style. Before this reading I thought of style as the techniques used by a writer or rhetor – things covered under figures and tropes. Now I realize, without correctness, clarity, appropriateness, and ornament, other techniques will have little or adverse effect.

Most of the terminology was familiar to me in one way or another. Some I knew the definition, how it could be used, and so on. Other style terms I had seen before, had maybe learned them once, but they were not in my mental repertoire. There were other concepts still that I had never seen the terminology for (at least that I remember), but after reading the examples I did a mental “Oh yeeaahhh.”

To me, the description of ancient style makes a hell of a lot of sense. Style begins with the techniques we deliver our words with, not with the fancy vocabulary, tone, or any of that. Crowley and Hawhee only managed to open my eyes to what I already knew in a way – they gave style names and a place, but I definitely agree with our ancient Roman and Greek friends, style begins with the what I would consider the “basics.”

English classes’ most dreaded activity: The Peer Review

Peer reviews tend to make me feel ill, and skip class, but that isn’t possible in an online course. I could be puking right now, and I would still need to “attend” class. Even English majors dread peer reviews, so before reviewing my classmates’ papers this time around, I asked myself “Why?” Why does everyone hate peer reviews? I came to the conclusion that Krause had it right: it’s hard to be honest, and yet we all want everyone else’s complete honesty in return.

I had never completed a peer review using anything but red pen and paper, so Google Docs was a nice change. I’ve used Microsoft Word to do editing for my own papers in a similar way to Google Docs, and I’ve shared files over Dropbox before, but I’ve never used Google Docs. The interface is easy to use, and what I found really cool was that I watched one classmate edit my paper in real time (I hope that isn’t creepy).

Having all of my comments in one place where I can go back and edit directly onto is a really nice feature. I like that I can delete anything, bring it back, and see what I need while I go back to craft a draft to turn in. (I am opposed to “final draft” because no piece of writing is ever truly complete). I still have to get used to it, since it is a bit different than the Microsoft Word editing, but I am under the impression that I’m going to like Google Docs more.

There is only one real problem I had with the review process. I asked two very explicit questions on the EMUonline thread about my paper, but neither question was answered explicitly. Don’t get me wrong, I appreciate the comments and suggestions I received from my peers, but not getting answers to those two questions (at least in a direct and outright manner) really upset me. I tried to cover all the bases for the two peers I reviewed for, but who knows, I may not have said what they wanted either. I may have even pissed them off. I am blunt in my opinions, and don’t tend to hold back, so I told them what I meant, where I meant it.

I definitely don’t dread Peer Regoogling as much as I dread inking up someone else’s paper in red pen. I don’t think I’ll be coming down with any illnesses any time soon.

Noodle Writing

Step 1: Boil water to make my writing technology pliable

Step 2: Grab sufficient amount of technology

Step 3: Boil technology until floppy and ready to write

Step 4: Strain and rinse noodles so as not to burn fingers while creating words

Step 5: Use technology to create words "A carb satisfies the body to fuel the mind, the mind is a tool that fuels thought; thoughts are words."

Cooking is a lot like writing; you create things that you like, that stem from your past, and that make you feel good. I wanted to really use my kitchen in the process of writing, because all the steps of cooking can stand for steps of writing. The boiling of water is the something that sparks thought. The noodles cooking are the brain turning and bubbling. The rinsing of the noodles is turning ideas into usable thoughts. And then finally, putting noodles on the counter (or creating a dish in any other case) is getting those thoughts out using a writing technology.

My Writing Technologies

As a kid I used to keep a journal. I still have the ugly thing; it was this teal-green with white polka dots, and I wrote in it with my sparkly Pink Power Ranger pencil. My pencil was the only writing apparatus I would use – sparkly technology was my thing.

After I had sharpened that pencil down so far that the exposed wood around the lead touched the metal that used to hold an eraser, I moved on. I had this teacher 1st grade, and evil old lady, who made us write in pens. She believed that we should not be able to erase work that we had created. Although my teacher was evil, I began to love the smooth glide of ink across paper.

Fancy pens were fun for a little while, but they always seemed to cause problems. Some would bleed through the page, others would smear, and even worse, some fancy pens would leak. The standard Bic ballpoint pen became my pocket’s best friend.

I’ve always been a writer. I write when I’m mad, sad, glad, hurt, afraid, ashamed. My mother bought my notebooks for my freshman year of high school, and she bought wide-ruled paper. I HATE wide ruled paper. My handwriting is miniscule, so from then on, I have had only college-ruled notebooks.

Pens and paper can still be useful at times, like the “OH MY GOSH” journal I carry around everywhere with me, but its not longer my standard means of writing. The feeling of a keyboard under my fingertips takes me back to the feeling I got the first time I felt ink glide; my MacBook Pro has been my writing companion for almost three years now, and anything that can be typed, will be. The keys are my muse, with which I release words into Microsoft Word or onto the internet.

Like I said before, I do still use pens and paper at times, but I refuse┬áto use a pencil unless absolutely required. Ever since my sparkly Pink Power Ranger pencil, I cannot (and will not) wrap my hand around the uncomfortable, weirdly shaped wood of a pencil. Whether it be the standard number 2 pencil, or mechanical, I hate the awful scratching feeling it sends through my hand when writing. I’d rather never write again than to write with a pencil the rest of my life.

What is Style?, Part 1

“What is style?” they asked me. “Style is, as style does,” I told them. Style is how you present it, not how others perceive it. Style is how others perceive it, not how you present it. Style is words on a page. Repetition, repetition, repetition. Black and white. Style is space left blank, style is words left out, words mispeled.

Each writer, reader, teacher, preacher, listener has a style. Words are spoken and broken. Words are caressed and slaughtered. Style comes in vocalization, from thought, in ink, on screens. Style can’t be broken down, because style is interpretation of interpretations. If I write, or speak, or read, what is it to them? Is it “flowery,” “cliche,” “vivid,” “cold?” Style is a way of putting things down, but to everyone it is different, phantasmagorical. Style is style.